Beyond projects: Sturdy's continuous growth through strategic design

200% increase in monthly inbound leads

Improved website speed and performance

Significant improvement in organic traffic

“The turnaround time was excellent, the communication was excellent, and the Grafit team were genuine experts in their fields. We achieved an incredibly powerful and professional website for a fraction of the typical time and cost.”

Alex Atkins

VP of Marketing & Growth at Sturdy

Project Summary

We partnered with Sturdy.ai to redesign their website in just 8 weeks, helping them better communicate their AI-powered customer intelligence platform. The new design doubled their inbound leads and improved their search rankings, while making it easier for their team to manage content and updates independently.

Challenge

Following their initial launch in 2020, Sturdy.ai's ideal customer profile (ICP) evolved significantly. As their target market grew and transformed, they needed to refresh their brand identity and digital presence to align with their maturing business. They sought a partner who could:

01
Brand Evolution
Create a more sophisticated brand representation that would resonate with their expanding enterprise customer base while maintaining their innovative spirit.
02
Complex Product Communication
Design visually compelling UI elements that could effectively communicate their sophisticated product offering while ensuring scalability across multiple service pages.
03
Technical Implementation
Develop a robust, easy-to-maintain website within the Webflow environment that would improve their search engine rankings and provide a seamless content management experience.

Approach

01
Design System Development
We created a cohesive visual language and modular design assets that could scale across the entire platform, focusing on conversion-optimized layouts and strategic placement of CTAs to drive user engagement.
02
Technical Excellence
Leveraging Webflow's CMS capabilities, we built an extensive component library that enables effortless content updates. We integrated Swiper.js for dynamic testimonials and GSAP for smooth animations, creating an engaging user experience without sacrificing performance.
03
Conversion-focused website
Implementing a fully responsive, professional website on Webflow with extensive CMS integration, enhanced UX/UI, and interactive elements (GSAP animations, Swiper.js), tailored to increase user engagement and drive more inbound leads.