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SaaS branding and website design for EigenPal, a YC-backed AI startup, in 3 weeks

Client

  • EigenPal (YC)
  • AI
  • 3 weeks
  • Startup

“Coming out of YC, we needed to move fast and speak to enterprise buyers. GRAFIT understood both from day one and helped us turn the site into a deal-closing asset.”

Matej Novak

Matej Novak

Co-Founder & CEO, EigenPal

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Project Summary

EigenPal is a Y Combinator-backed startup building trusted AI workflows for enterprise document processing. As the team prepared for YC, they needed a top-tier brand and website that could stand up to investor scrutiny and enterprise buying standards,  on an super short timeline.

EigenPal’s product is powerful but complex: AI-driven document understanding, evaluation-based workflows, on-prem enterprise deployments, and full transparency into accuracy. Our challenge was to turn that complexity into clarity, and position EigenPal as a company enterprises can confidently trust in production.

In just three weeks, we delivered a complete brand and website that communicates trust, accuracy, and enterprise readiness, without oversimplifying the product.

Challenge

  1. 01

    Explaining Enterprise-Grade AI, Clearly

    EigenPal isn’t selling hype. They’re selling AI workflows that actually work in production. The website had to explain evaluations, reliability, and document intelligence in a way that made sense to non-technical decision makers.

  2. 02

    Branding That Builds Confidence

    Colors, typography, patterns that build trust. Isometric illustrations that establish a strong visual DNA. A brand identity that attracts enterprise buyers and resonates with technical teams, creating immediate credibility.

  3. 03

    YC-Level Speed

    With Y Combinator approaching, everything had to move fast, strategy, messaging, branding, illustrations, and development, without sacrificing quality.

Our Approach

  1. 01

    Messaging Sprint

    Quick alignment, structured messaging framework, initial drafts, iterations, and ready-to-go content.

  2. 02

    Highlighting Product Features

    We ensure every feature and use case is perfectly clear, supported by visuals that enhance understanding.

  3. 03

    Practical AI Integration

    Demonstrating where AI fits within the process, showcasing its precision, effectiveness, and tangible benefits.

  4. 04

    Optimized for Speed and Flexibility

    Modular components designed for rapid iterations. A streamlined design system enabling swift development.

Results

  1. 01

    Strategic Market Positioning

    Reframed EigenPal as a robust, enterprise-level AI platform, far from just another experimental tool.

  2. 02

    Sales Enablement

    Crafted to elevate YC demo days, investor discussions, and enterprise sales pitches with a clear, compelling narrative.

  3. 03

    Delivered Fast

    Completed in just 3 weeks to maintain momentum and ensure a fast feedback cycle.

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